Research on Market Development of Communication Operators Based on Internet Marketing

摘要

The continuous development of my country’s economy has driven the development of my country’s mobile communications industry. At the same time, competition among mobile communication operators is fierce. All operators are seeking innovations in marketing strategies. They use diversified marketing methods and methods to achieve differentiated marketing and expand market share. The characteristics of network marketing with strong interaction, multiple users and wide audiences have made it a popular way of marketing and promotion used by modern enterprises. The scientific and reasonable use of network marketing by communication operators can help save marketing and publicity costs, better achieve marketing goals, and expand markets. Based on the relevant theories of network marketing, this article discusses and analyzes the network marketing strategies of communication operators for market development. The author of this article hopes that these strategies will help to develop the communications operator market.