Building Trust In Online Reviews by a Customer through Linked Data

摘要

Online reviews have a telling and profound impact on the customer or newbie who want to purchase or consume the product via e-commerce. The deluge of the reviews which are regularly fed into the site can't be read by the customers completely to make decisions. To make this simple, many summarization systems have come to provide a constructive view of the reviews. Customer does this by building trust on the reviews on the basis of 4 major points: (1) Electronic Word-of-Mouth [1] by close friends, family members, neighbors (2) Standard Expert reviews on that particular product (3) Customer who comments on the reviews on a regular basis in a transparent manner and (4) A good number of positive reviews. This paper talks about these points in web 3.0 perspective which can lay the foundation for automated knowledge gain through Linked Data [2] through a generic search interface.