User Research on Digital Consumption Behavior and Design Guidelines in Connecting Vehicle Context

摘要

Connecting Vehicle's design of driving has increased rapidly in functionality, but the service design has evolved less. This study reports on a quantitative user research study (N = 314) and qualitative study (N = 30) that uses an online questionnaire and semi-structured in-depth interviews to get insights into digital consumption behavior and design guidelines in the Chinese context. The results show that people are interested in the wellbeing field, they like seeing records of not only their performance but also of the reactions and highlights experienced by their family members. And analysis reservation behavior and their attitude toward virtue cost. This paper also concludes seven design guidelines to instruct future relating research and give a vision of how third-level autonomous vehicles work for users who get used to digital consumption.