1. 85% of dogs preferred or had no preference for lignin-based binder vs egg 2. Drop in replacement for gelatin 3. 75% less of binder needed to achieve same level of binding as gelatin, egg or tapioca 4. Complete replacement of sodium in kibble diet 5. Gluten and grain-free alternative to existing binders 6. Reduction in use of binders allows for less "fillers" 7. Local sourcing and "Made in USA" opportunities.
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