This insightful presentation from retail expert, Jerry Inman will explore how you collaborate, communicate and connect with the next generation of shoppers and employees - Generation Z, as they are definitely different. Bye-bye Baby Boomers and Gen Y - Generation Z is now the largest demographic in America and represents 1 in 4 Americans. Retailers for years have strategized how to engage and capture the mindset of the Millennials, the most researched group ever and now everything they have learned is turned upside down with GenZ. The industry has changed radically in the last 36 months with the "Direct-to-Consumer" Shift and "Seasonless Story Telling" and now is the time for product development and manufacturers to come to the forefront to be a real trusted partner to retailers/brands. Discover what it takes to be a "Retail Rebel" and what has to change to capture this new shopper with mobilization and an abundance of influence today. He will introduce strategies, progressive technology and teamwork needed to be "cray cray" and OK with Gen Z.
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