Analysis User Acceptance Of Wonderful Indonesia Application Using Technology Acceptance Model (case study: Indonesian Ministry Of Tourism)

摘要

Tourism is one of the most potential sectors in Indonesia. With the rapid growth of technology, Indonesia ministry of Tourism has developed Wonderful Indonesia applications as information system technology which intended to communicate and promote popular destinations in Indonesia. However, preliminary study shows that the usage of Wonderful Indonesia application is still low. Extended Technology Acceptance Model (TAM) is used to examine user acceptance of Wonderful Indonesia Application. This study surveyed 100 respondents who are the active users of Wonderful Indonesia Application during 12 previous months. The result shows that perceived ease of use has significant effect on perceived usefulness, attitude and intention of use. While, Entertainment has significant moderating effect of user's attitude and intention of use. Lastly, Intention of use also has significant effect actual system use. The results will provide recommendations to Wonderful Indonesia application developers so that user's acceptance and adoption of the application will be increase in the future.