FinanViz: Visualizing Emerging Topics in Financial News

摘要

The explosion of social media has paved a way for big data in which entrepreneurs use this data to find out potential customers, market demands, individual behavior, thereby to improve existing products, to create new products according to users' need, or to analyze and evaluate financial risks. The challenges of the heterogeneity and fragmentation of data make it difficult for analysts to fully exploit the benefit of deluge information. Available statistical software lacks customization and address unknown research questions. This paper proposes FinanViz, a visual analytics tool for analyzing financial news on social media. The principal aim of FinanViz is to observe the dynamic behavior of terms/words over time along with their proximity to other terms/words. The tool provides an intuitive, interactive exploration of the financial topics and what events are emerging in which we would argue that it will give hints for financial marketers in the decision making process.