Analysis on the development trend of green cosmetics

摘要

Archaeologists have found that thousands of years ago the Egyptians have already begun to use skin care products. After the evolution of the times and the development of science and technology so far, hundreds of thousands of kinds of cosmetic formulations varied. In order to keep the cosmetics in different climates, temperatures and environments, although the chemical formula they add could achieve its preservation effect, it may cause skin and the environment pollution and the injury. For marketing cosmetics, businesses are racking their brains in its internal and external packaging with sophisticated design. The cosmetic product increased in the visual selling point, but caused the environment negative pollution and burden, that accounting for the majority of pollution sources of business units also take on corporate social responsibility, used green thinking as the starting point, green marketing seems to be formed; the green concept has become the design of the primary conditions. Many cosmetics industry have also responded, green cosmetics came into being, love the earth at the same time, also brought a green consumer business opportunities. Through the compilation and analysis of literature and related researches, this paper puts forward the feasibility evaluation scheme of green cosmetics.