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Persuading Recommendations Using Customized Content Curation

机译:使用定制内容策划说服建议

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摘要

A recommendation system finds the most suitable item for customers. However, the most suitable item is sometimes refused. The most significant reason for this failure of recommendation is that we do not want what is good for us. Therefore, to make the recommendation for acceptance, persuasion should be provided. In this paper, a method of curating information for persuasion is proposed. Cognitive bias are used to determine the layout of information for customers to accept recommendations. With the proposed method, options which are beneficial but not preferable are provided without offending the customers.
机译:推荐系统会为客户找到最合适的商品。但是,有时会拒绝最合适的物品。推荐失败的最重要原因是我们不希望有什么对我们有益。因此,要提出接受建议,应提供说服力。本文提出了一种有效的说服信息管理方法。认知偏差用于确定客户接受推荐的信息的布局。利用所提出的方法,在不冒犯顾客的情况下提供了有益的但不是优选的选择。

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