Since the last few years the Oil & Gas industry is becoming more and more competitive because of the reduction of oil prices. The main equipment suppliers are playing in a shrunken segment. The reduction of legacy product cost and the introduction of new equipment to differentiate from the competition are imperative for development and company solidity. For new product introduction, in general, at least four process steps are required, depending on the risk in terms of business, design or investment. The steps are: Step 1: business opportunity identification Step 2: conceptual design Step 3: detailed design Step 4: Approval to quote and commercialization To drive growth and increase the potentiality of the process focusing on cost and customers' needs, the GE Oil & Gas Downstream business added systematic and rigorous methodologies such as VAVE and TRIZ to the standard process for new product introduction (NPI). The goal was to generate new technical solutions that can bring real benefit for the customers and increase value. The paper will describe two real business cases, where such methodologies have been combined to lead to disruptiveness.
展开▼
