Study the Use of Logo Graphics in the City Brand Based on Analysis of Large Sample Data

摘要

Logo as a graphical symbol of nonverbal communication, In essence, it represents a visual symbol of a company or a product. Compared with the written language, it has a greater amount of information, faster and easier to spread. It can cross national boundaries and achieve barrier free communication. Logo has the promotion function, can bring huge profits to the enterprise, can be very good propaganda enterprise. Logo can fit well into the brand image, brand philosophy, brand value, brand spirit and other elements without language. Which makes us see things behind the design - the desire of people exchange. Graphics as an effective means of logo, not only can convey emotion of logo, but also through the color to achieve artistic conception of the logo.