The Application of Chinese Poem 'Yu Mei Ren' in Design

摘要

The purpose of this study, alternatively, is taking inspiration for culture creative design from an invisible culture element, the Chinese poetry. With its external form and internal meaning, poetry is applied and transferred to design, using their common structural features. This study developed a model for transforming poetry into creative basic design and Art. The procedures require three essential phases of visualizing abstract concepts, concretizing visual components, and utilizing 3D products. Implementation steps include selecting themes, analyzing application types, transferring design elements, concretizing design elements, enforcing external functionality, utilizing for everyday life, experiencing design aesthetics, and achieving goals for cultural creative design. In conclusion, this study contributes to academic study, education for cultural creative design, development of cultural creative industries, and culture preservation. With a well-established research framework, this study integrates relevant theories, research methodology, and implemented case studies to turn the originally "emotional" poetic content to a "rational" and logical step-by-step process, and thus acquires its academic significance. Following the concrete transfer design model, design students will be effectively instructed and inspired in applying cultural creativity for expressing abstract poetic concepts. As for cultural creative industries, this model derived from theories of transfer design and supplemented with illustrative implemented cases, will provide them a specific and feasible reference for practical applications in highlighting emotional experience and cultural elements in their products. After a thorough investigation of the "traditional" poetry, cultural elements are now transferred to poetry-related "modern" creative design in this study. Hereafter, with active participation of the new-generation designers inspired by this implementation model, the glorious traditional Chinese culture elements will be carried on and extended.