Drivers and Automation: A Study About Cultural and Behavioral Influence in the Interaction with Driver Assistants

摘要

ADAS or advanced driving assistant systems are rapidly gaining popularity all over the world, but in order to work properly and prevent risks, ADAS must be designed considering the context that it will be working on. The problem is that most ADAS sold in Brazil were developed based in others cultures, not considering specific issues of Brazilian traffic. This study aimed to point out the most relevant problems of interaction between Brazilian drivers and their ADAS. The results of this research concluded that the problem is not related to individual aspects of Human-Machine communication, but to social and cultural factors that misrepresents the way that people should use this kind of system.