The Same, Yet Different: Using Hedonic Systems in Utilitarian Settings

摘要

Individuals are increasingly using hedonic systems for utilitarian purposes. While IS research has thoroughly investigated the ability to derive hedonic pleasure from utilitarian systems, the need has arisen to research utilitarian gains from hedonic systems. This study describes the shift from hedonic to utilitarian as a spiritual adaptation, derived from Desanctis and Poole's (1994) Adaptive Structuration Theory. We theorize that the shift from hedonic to utilitarian use of a system occurs when the individual combines a perception of potential cognitive benefit with the existing realization of affectual benefit. These two forces inform our research model, which seeks to predict how and why individuals intend to use hedonic systems for utilitarian purposes. We have developed a method for investigating this model, which will be implemented through a survey comprised of validated measures.