DESIGN-DRIVEN INNOVATION: NEXT GENERATION HIGH SPEED TRANSATLANTIC SUPERLINER

摘要

This paper reports on a transatlantic superliner design concept, which engages in Design-Driven Innovation to develop a new market sector for high speed multifunctional vessel to compete with both air freight and business class air travel in addition to the role of a superliner cruise ship. This design proposal offers the business traveller a personalised office space with global connectivity to make the journey a seamless extension of the working environment. This is specifically targeted at the creative design industries, with large design office spaces for collaborative working. There is also conference facilities and exhibition spaces, to facilitate product launches and client negotiations. The logistics role of the vessel gives the cruising passengers and business travellers a lower carbon footprint that a single function vessel, thereby engaging in green luxury. The vessel is based on the BMT ADX Express fast container ship Lo-Lo platform, capable of 37 Knots, offering a significant reduction in fuel consumption compared with conventional monohull platforms.