Determinants of initial trust formation in electronic commerce acceptance in Indonesia

摘要

Consumer reluctance to accept and to use electronic commerce has been attributed to lack of trust, uncertainty, information infringement, and security as well as privacy in electronic commerce systems. Our study presents a model for investigating the formation of initial trust of Indonesia's electronic commerce consumers and its services use intention on technology acceptance. A model and hypotheses will be proposed to describe the relationships between the investigated variables. Website usability and perceived security were the highest factors affecting both on the initial trust formation and consumers' intention to use electronic commerce services in Indonesia. The study will draw some related conclusions including a discussion of findings and implications.