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Quality evaluation of airline's e-commerce website, a case study of AirAsia and Lion Air websites

机译:航空公司电子商务网站的质量评估,以亚航和狮航网站为例

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Airline industries utilize e-commerce website as one way to offer services. The website creates a new area of competition between the airlines, i.e. comparative qualities among their e-commerce websites. This research aims to develop a framework which can be used to evaluate the quality of airline's e-commerce website. Furthermore, this research also compares the quality of e-commerce website between AirAsia and Lion Air. The evaluation is based on five quality aspects, i.e. information quality, service interaction quality, usability, website design and playfulness/enjoyment. The evaluation was conducted using two survey methods, direct observation and questionnaire distribution. Wilcoxon Signed-Rank Test Method was used in this research to process data from questionnaire spreadsheets. Analysis result showed that from five quality aspects, AirAsia's website outperformed Lion Air's website.
机译:航空业利用电子商务网站作为提供服务的一种方式。该网站创造了航空公司之间竞争的新领域,即它们的电子商务网站之间的比较质量。这项研究旨在开发一个可用于评估航空公司电子商务网站质量的框架。此外,本研究还比较了亚航和狮航之间电子商务网站的质量。评估基于五个质量方面,即信息质量,服务交互质量,可用性,网站设计和娱乐性/娱乐性。评估使用两种调查方法进行,即直接观察和问卷分发。在这项研究中,使用了Wilcoxon Signed-Rank测试方法来处理来自问卷电子表格的数据。分析结果表明,从五个质量方面来看,亚航的网站优于狮航的网站。

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