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Readiness of Malaysian e-commerce companies to harness Web2.0's competitive advantage: An engineering management approach

机译:马来西亚电子商务公司准备利用Web2.0的竞争优势:工程管理方法

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The emergence of Web 2.0 technologies have changed the way how e-commerce can be sustained and improved, i.e., by enhancing competitive advantage. Integrating Web 2.0 technologies into e-commerce Websites not only helps to improve customer shopping experience but also helps to enhance customer engagement. This paper will discuss the role and impact of Web 2.0 technologies in terms of how they can be used to improve and enhance e-commerce's competitive advantage. A case study on Web 2.0 technologies' usage on top 10 e-commerce websites in Malaysia has proven that social media such as Facebook plays a significant role in improving competitive advantage. Findings indicate that most of the e-commerce websites have substantially integrated Web 2.0 technologies in order to gain and improve their competitive advantage and that social media improves customer shopping experience and customer engagement at online retail stores.
机译:Web 2.0技术的出现改变了电子商务如何持续和改进,即通过提高竞争优势。将Web 2.0技术集成到电子商务网站上不仅有助于改善客户购物体验,还有助于提高客户参与。本文将讨论Web 2.0技术的作用和影响,以如何用于改进和提高电子商务的竞争优势。在马来西亚前10名电子商务网站上的Web 2.0技术用法的案例研究证明,Facebook等社交媒体在提高竞争优势方面发挥着重要作用。调查结果表明,大多数电子商务网站具有基本上集成的Web 2.0技术,以获得和改善其竞争优势,社交媒体提高客户购物经验和在线零售店的客户参与。

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