Exploration of an innovativeness estimation approach for conceptual product design

摘要

This article introduces an innovativeness estimation approach especially for conceptual product design. In particular, the definition of innovativeness of conceptual product design (ICPD) is carefully discussed, and a multi-perspective and multi-dimension construct is established to conceptualize ICPD definition. Moreover, an improved innovativeness estimation approach with higher tolerance for fuzziness and uncertainties is developed based on grey numbers and fuzzy logic. Through a primary validation, the proposed approach is demonstrated effective. Hence, it is further applied in a PC design project in order to assist in concept evaluation and selection in terms of concept innovativeness.