Designing Ludic Engagement in an Interactive Virtual Dressing Room System - A Comparative Study

摘要

The phenomenon of creating virtual dressing room (VDR) environments has currently been widely recognized. Most of the existing VDR systems are of a goal-oriented, rather than open-ended, nature. This study is comparative and investigated two VDR solutions: LazyLazy and a new VDR user interface (UI). The systems were tested by 426 participants. The study applies a qualitative approach including video observations, questionnaires and interviews. The comparison targeted an investigation of the users' experience and behaviour when interacting with the two VDR systems. The results showed that ludic activities can be enhanced without interfering with goal-oriented desires of the user.