PCA-SVM-BASED COMPREHENSIVE EVALUATION FOR CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM OF POWER SUPPLY ENTERPRISE

摘要

In view of a customer relationship management system in the practical application of the power supply enterprises, this paper design a comprehensive evaluation indicator system. Adopting principal component analysis method to simplify the indicator system. A evaluation model of customer relationship management system based on support vector machine was presented. Using the idea of decision binary tree, then makes the cut date to be the input information of classifier, and establish multi-Classification model. The simulation result shows that the model has better accuracy of the classification.