Multi-attribute based analysis of stability of strategic alliance among liner shipping companies

摘要

Strategic alliance among liner-shipping companies is one of the key factors for enterprises to realize win-win strategy, but there also exists huge crises. We mainly utilize method of attribute coordinate to analyze the dynamic alliance behavior among shipping companies, in which relationships between cooperation and such aspects as trade-off cost and repeated gaming is discussed. We further expatriate the psychological changing process of strategic alliance in bilateral manner among enterprises.