Reterritorializing workspaces: Entrepreneurial podcasting as situated networking, connected mediation, and contextualized professionalism

摘要

Podcasting is an innovative form of technical and professional communication (TPC), and a case study of Haven and Harper's work in the knitting community through podcasting demonstrates how women have found ways to maneuver outside of traditional workplaces in order to reterritorialize their workspaces. Such entrepreneurial engagements illuminate the inclusiveness and exciting nature of the work happening on the fringes and the forward momentum of the field of TPC as a whole. The entrepreneurial work in this case study reveals the situated networking, connected mediation, and contextualized professionalism that occurs in entrepreneurial TPC. While these women have applied their TPC expertise to knitting, the form of podcasting and the techniques they use can be translated across disciplines and demonstrates a need to connect with and value users. Entrepreneurial work through new media technologies is leading the way to future TPC, as audiences have become increasingly complex in their expectations for communication.