Players of Network Information Dissemination and Its Motivation

摘要

This study empirically analyzes the players and the motivation of the network of information dissemination, by which to draw the nine motives at individual and group level concerning the non-profit network of information dissemination based on cluster analysis. The study shows that the impact of the levels of participation and participation time by the implicit motives and group level of motivation involved in frequency by the aloof significant motives. Network dissemination of information to operate successfully with a good gathering of the key is to network dissemination of information on the real society, by extension, to complement and strengthen the extent of network information dissemination, interactive sites together to create value, individual members of different participation motives different experience and satisfaction, which is the foothold of the network information dissemination.