By comparing the content of Chinese and American B2C Home furniture web sites, this paper tries to use the Chi-square test of independence to determine whether there are significant differences between them and take charge of a set of index system to compare the content of these web sites. The data for this study comes from 25 Chinese and 25 American Home furniture web sites. In fact, this paper finds that American web sites prefer to provide specific information related to products and online purchase of products, while Chinese web sites are inclined to provide interactive information, such as virtual community.
展开▼
