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The Use of Fuzzy Analytic Hierarchy Process to Confer the Core Factors of 3G Mobile Telecommunications' Content Use

机译:模糊分析层次处理的使用赋予3G移动电信内容使用的核心因素

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Despite the continuing growth in the number of mobile phone service subscribers, the problem of dropping average revenue per voice communication user urges mobile telecommunication services providers to include 3G mobile telecommunications services and applications as a major source of revenue. To understand subscribers' preferred and valued 3G mobile telecommunication services and designs, this study applied Fuzzy Analytic Hierarchy Process, in addition to content analysis, interview, and questionnaire survey, to evaluate 3G mobile commerce design criteria. The results of the study suggest that increased mobile telecommunication bandwidth allows the offering of more value added services. However, MTSPs need to take into consideration of their subscribers' individual needs of information services. Timely and pragmatic services with humanized designs help to increase subscribers' usage of mobile telecommunication services, leading to a higher profit margin for MTSPs.
机译:尽管移动电话服务用户数量持续增长,但每种语音通信的平均收入的问题敦促移动电信服务提供商将3G移动电信服务和应用程序作为主要收入来源。要了解订户的首选和有价值的3G移动电信服务和设计,本研究应用模糊分析层次结构,除了内容分析,面试和调查问卷调查外,还要评估3G移动商务设计标准。该研究的结果表明,移动电信带宽增加允许提供更多增值服务。但是,MTSP需要考虑其订阅者的信息服务的个人需求。具有人性化设计的及时和务实服务有助于提高用户对移动电信服务的使用,从而导致MTSP的利润率更高。

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