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A Portfolio of Media: Effects of Media Synchronicity on Communication Performance

机译:媒体组合:媒体同步性对通信性能的影响

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This paper describes research in progress to empirically test the Media Synchronicity Theory (MST) (Dennis et al. 2008). We conducted an experiment consisting of 55 individuals organized into 13 different teams. The teams were assigned to use a lower synchronous medium, a higher synchronous medium, or a portfolio of media. The teams worked together on a new hidden-profile task, and several variables relating to communication performance were measured. The results of the initial study indicate support for the main hypotheses of the paper and the theory. Teams that used a portfolio of media outperformed those teams that used only one type of medium. However, additional data collection is necessary for significance testing.
机译:本文介绍了正在进行的以经验检验媒体同步理论(MST)的研究(Dennis等,2008)。我们进行了一个实验,该实验由55个人组成,分为13个不同的小组。这些团队被分配使用较低的同步媒体,较高的同步媒体或媒体组合。这些团队共同完成了一项新的隐藏配置文件任务,并测量了与通信性能有关的几个变量。初步研究的结果表明了对本文和理论的主要假设的支持。使用媒体组合的团队的表现优于仅使用一种媒体类型的团队。但是,进行重要性测试需要额外的数据收集。

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