The Design of CRM System in the International Engineering Contracting Companies Colenco Power Engineering Ltd. Case Study

摘要

This paper introduces the connotation of CRM theory, and then provides the existent question about CRM in the China companies, such as less support from top management, funding and resource allocation are not in place and so on. With the analysis of CRM system requirements of North China Power Engineering(Beijing) CO.,LTD., customer data card, system function, the system processes, database were designed, and effectiveness of the system was summarized. The results finally show that the system is safe and efficient, conducive to coordination among various departments, has a good scalability, and enhances the enterprise's core competitiveness.