Return on Investment (ROI) has become the new mantra of academic libraries, a relentless and in many ways foolish effort to quantify impact in the face of budget challenges and the questioning of our continuing relevance to the academy in an all-digital information world. ROI instruments and calculations fundamentally do not work for academic libraries, and present naive and misinterpreted assessments of our roles and impacts at our institutions and across higher education. New and rigorous qualitative measures of success are needed.
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