Genevieve Bell joined Intel in 1998 as a researcher in Corporate Technology Group's People and Practices Research team - Intel's first social science oriented research team. She helped drive the company's first non-U.S. field studies to inform business group strategy and products and conducted groundbreaking work in urban Asia in the early 2000s. Bell has been the driving force behind Intel's emerging user-experience focus: over the last decade, she has fundamentally changed how Intel envisions, plans, and develops its platforms.
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