Construct High Customer Loyalty Service Supply Chain

摘要

The service quality of good depth benefit to the enterprise to cultivate customer loyalty. Enterprise must take the customer as the center, service as the dominant construct serviceoriented supply chain integration. This paper expounds the connotation and characteristics of the supply chain services; The service to improve the supply chain analysis customer loyalty active influence; Based on the customer loyalty service supply chain of the construction of the train of thought; Have concluded that the supply chain of the service system construction, depends on service integrators the ability of resource integration at the same time, through the service between supply chain partners, the harmonious operation for the end customer realize provide low cost differential service, so as to form the customer high loyalty conclusion.