Research on service positioning of logistics enterprises

摘要

This paper describes diverse logistics enterprises from a different point of view — service positioning. Logistics is an aggregate industry which covers industries ranging from transportation, storage, distribution processing, service integration, information management to design consultation. On basis of that, it's necessary for every logistics enterprise to identify self-positioning in market competition, which, for example, includes selection on targeting area, operational commodity category and service program together with its level of difficulty. The factors affecting service positioning of logistics enterprises and its possible trends are discussed in this article. In addition, the article reveals the fact that the precise positioning is the crucial issue needed to be considered by our domestic logistics enterprises, the result of which may exert great impact on the competitive advantages and sustainable development of logistics enterprises.