Research on the agreement and innovation of E-business and born global

摘要

Born global is the new mode differed from traditional one, and its typical feature is to realize international business at the beginning period of enterprises' establishment. E-business as the new marketing channel of enterprises gets the wide concern in recent years. This paper explores the deep agreement of E-business and born global in all aspects by the analysis of their implications and features, and then conducts the study of E-Business innovations in born global.