Analysis on cultural marketing strategy of our country enterprises in international entrepreneurship

摘要

In recent years, with the development of economic globalization and the rise of entrepreneurial economy, the international entrepreneurship in our country enterprises has become more frequent and common. In the process of international entrepreneurship, our country enterprises should give up the traditional marketing strategy which attachs importance to products and price blindly, but fully mine and expand the cultural value of commodity, realize enterprises' goals of international operation through cultural infiltration and integration.