Box Store Marketing Pattern in China

摘要

In 2006,Box store marketing pattern was Introduced in mainland of China. Because it is a very fashion marketing pattern, it attracted many young entrepreneurs to set up their own small business. In a short time, hundreds of box stores emerged in many cities. But because it is a new pattern, many owner of box store can not manage it successfully because of quality problems and poor management. The interests of the owners have been severely affected, some owner of box store was bankruptcy. Some owners even doubt whether this marketing pattern is a good style. Therefore, his paper is to introduce the development of box store marketing pattern in China and analyze it objectively to give some good advise to the owner of box store and the boss of box. The status of box store development in China is introduced in the beginning of this paper and then analyze what problems exit in the process of box store developing.At last some good advise is givern to the ower of box store.