Present Status Analysis and Development Strategy of Citizens' Sports Tourism in Chengdu-From the sight of Experince Consumption

摘要

In the era of Experience Economy.experience becomes a new value source. By statistical means including questionnaire, data statistics, and literature review, the paper investigates and analyzes present situation of tourism consumption in chengdu, and finds that the experience value of present tourism products is low and their experience space is limited.Urban citizens' inaccessibility to in-depth exprerience is the biggest barrier to sports tourism development in chengdu. It concludes that developing tourism products based on experience and abstrcting experince themes are important measures to develop sports tourism and promote sports tourism consumption in Chengdu.