Based on the analysis of relevant literature on brand competitiveness, the paper focuses on the design ideas of hi-tech zone brand competitiveness evaluating indicator system, the selection approach and principle of evaluating indicators, and establishes a hi-tech zone brand competitiveness evaluating indicator system containing hi-tech zone brand strength, hi-tech zone brand vigor and hi-tech zone brand charm indexes, from the entry point of the source of hi-tech brand competitiveness. The hi-tech zone brand strength thereof is the basis of the hi-tech zone brand competitiveness, the hi-tech zone brand vigor is the source of the hi-tech zone brand competitiveness, and the hi-tech zone brand charm is the value realization of the hi-tech zone brand competitiveness.
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