Business strategy research on mobile commerce of China's mobile network operators under 3G age

摘要

Considering the features of the high dynamic mobile commerce environment, a business strategy model is proposed in the view of mobile networks operators (MNO). The article analyzes the development strategy of mobile commerce from three aspects, the interaction relationship between China's MNOs and the environment, the competition and cooperation with other roles of the industry chain, and the inherent business portfolio relationship. The complementarities and interaction of multi-dimension strategies promotes the core-competitiveness of MNOs permanently.