Brand marketing management in China cigarette enterprises

摘要

With the competition environment of economic globalization and market internationalization, this paper systematically analyzes some important points of brand and competitiveness, attempts to generalize the main sources of cigarette brand competitiveness from both intrinsic and extrinsic aspects. At the initial phase of brand development, cigarette brand image and impression are of great importance, so as to intensify the awareness and recognition of potential cigarette customers. Then, cigarette enterprises must focus on brand relations and loyalty. At the end of product life cycle, the restoration of cigarette brand value cannot be over stressed to retain consumers. The conclusion indicates major brand factors must be constantly stressed to achieve cigarette brand competitiveness, and then generate marketing strategies for the prospective cigarette markets.