In order to ensure the safety of fresh agricultural products and to promote information sharing among companies inside the supply chain, among supply chains and the public outside, reverse tracking can be achieved by constructing a traceability system. This helps in transparency in the operations of supply chain to be more transparent and optimization of the structure of agricultural supply chain. Due to the influences from factors like constructing cost, revenue and policy during constructing traceability system, it is difficult to decide whether to construct a traceability system in the supply chain of fresh agricultural products for the government and companies. This paper firstly conducts thorough analysis of the characteristics of fresh agricultural products and factors that impact the constructing traceability system of fresh agricultural products. Then, a decision-making model based on Game Theory is established to help the implementation and development of traceability system of fresh agricultural products.
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