Under the condition of e-commerce, how to evaluate one fashion B2C e-commerce website and build the evaluating index system have important significance. Analytic Hierarchy Process (AHP) is a mathematical decision-modeling tool for solving multiple criteria decision making (MCDM) problems by decomposition, determination and synthesis. It provides the categorical and simple linear weighted average criteria ranking methods. This paper builds the evaluation model of fashion B2C e-commerce website based on online consumption by making use of hierarchical multi-level analysis. According to the establishment of evaluation model, the paper evaluates the present fashion B2C e-commerce website in China. The results have a reference value to select the fashion website for online consumer, meanwhile, and a real significance how to operate one fashion website as well.
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