Examining the post-adoption behavioral intention of online knowledge groups through multi-dimensional customer value

摘要

This research uses a multi-dimensional customer value to examine the post-adoption behavioral intention of online knowledge groups. Empirical results indicate that satisfaction is a crucial variable in predicting as well as explaining continuous adoption intention and positive word-of-mouth Multi-dimensional customer value, through emotional value, directly influences satisfaction. Furthermore, from the multi-dimensional customer value and emotional response link we find that social value is the optimal variable in predicting emotional value, second is information quality value, and then by system quality value. On the other hand, empirical results also indicate that the relationship between perceived costs and emotional value was not established, a possible explanation is that the research stimulus and samples are all voluntary and no payment was involved in using the research stimulus.