During building up the competitive advantages, many high-tech enterprises invest abundant resources in know-how knowledge, that is to say, they highlight technological innovation, while paying no heed to know-who knowledge, especially the know-customer knowledge, which means they disregard service innovation. This is a misconception. As the technologies and functions of products of high-tech enterprises become increasingly homogeneous, an enterprise can hardly be far in excess of its competitors and thus gain the comparative advantages in technologies and products. However, since services are the inevitable extension of functions of products, the service innovation has already become the key to differentiate high-tech enterprises. Accordingly, high-tech enterprises must pay more attention to various distinguished services and supportive services for customers and thus gain long-lasting competitive advantages through service innovation.
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