Evaluation of the Corporate Image Competitiveness Based on Consumer Experience

摘要

Corporate image is a complex system. Evaluation of corporate image competitiveness must set up the evaluation factor system. By using the method of qualitative analysis combined with quantitative computation through the es tablishment of mathematical model,a comprehensive and empirical research of coporate image ompetitiveness can be conducted for the enterprise to point out the direction of participating in the competition in the market.