Research on Brand Ecosystem (BE) Efficiency Measuring Based on DEA

机译：基于DEA的品牌生态系统效率测度研究。

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The measuring of Brand Ecosystem (BE) efficiency is discussed and the model of brand ecosystem efficiency measuring is proposed utilizing Data Envelopment Analysis (DEA). Efficiencies of 26 existing brand ecosystem are evaluated and a few suggestions on brand ecosystem efficiency improvement are given.

机译：讨论了品牌生态系统效率的测度，并提出了利用数据包络分析（DEA）的品牌生态系统效率测度的模型。评价了现有的26个品牌生态系统的效率，并提出了一些改善品牌生态系统效率的建议。

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《International Conference on Information Management, Innovation Management and Industrial Engineering;ICIII 2009》|2009年|287-292|共6页
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Xingyuan Wang; Zhang Peng;
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Brand Ecosystem (BE); Data Envelopment Analysis (DEA); efficiency measuring;

机译：品牌生态系统（BE）;数据包络分析（DEA）;效率衡量;

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机译：使用DEA评估手机品牌的客户满意度和忠诚度效率
2. An epsilon-based measure of efficiency in DEA - A third pole of technical efficiency [J] . Tone K., Tsutsui M. European Journal of Operational Research . 2010,第3期

机译：DEA中基于ε的效率度量-技术效率的第三极
3. Measuring Customer Based Beverage Brand Equity: Investigating the Relationship between Perceived Quality, Brand Awareness, Brand Image, and Brand Loyalty [J] . International Journal of Marketing Studies . 2015,第1期

机译：衡量基于客户的饮料品牌资产：调查感知质量，品牌知名度，品牌形象和品牌忠诚度之间的关系
4. Research on Brand Ecosystem (BE) Efficiency Measuring Based on DEA [C] . Xingyuan Wang, Peng Zhang International Conference on Information Management, Innovation Management and Industrial Engineering . 2009

机译：基于DEA的品牌生态系统（BE）效率测量研究
5. A methodology to establish warehouse productivity measures and warehouse efficiency using DEA. [D] . Hamdan, Amer. 2005

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6. Measuring effectiveness efficiency and equity in an experimental Payments for Ecosystem Services trial [O] . Adrian Martin, Nicole Gross-Camp, Bereket Kebede, -1

机译：在生态系统服务付费试验中评估有效性效率和公平性
7. An epsilon-based measure of efficiency in DEA revisited -A third pole of technical efficiency- [O] . TONE Kaoru, TSUTSUI Miki 2015

机译：基于epsilon的DEa效率测量重新审视 - 技术效率的第三极 -

Research on Brand Ecosystem (BE) Efficiency Measuring Based on DEA

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