Critical Risk Factors of Product Innovation for Financial Services

摘要

This article examines product innovations for financial services with the central objective of identifying critical risks that affect innovation performance significantly. On the basis of literature review we propose various risk factors for new financial services. To collect the data for empirical study,we carried out a questionnaire survey in Chinese financial institutions, with the research results of five critical risk factors, and their effects to innovation performance. Finally the management implicafions are discussed to achieve better performance of financial product innovations.