Design Management——The New Engine for Chinese Enterprise Innovation

摘要

Design,playing the key role in creating products' high added value,holds the key to the success of products competition in the market.Design management plays an increasingly important role in current enterprises' operation and development,not only influencing the whole product design process,but also making differences in enterprise innovation.The formulation of innovative strategies,creation of innovative culture,group-internal communication on innovative ideas,and acquisition of talents with leadership attribute,all these are the new engine of design innovation,and are also the functions of design management.Only by bringing industrial design into systematic management,which is then carried out and fully implemented on scientific and even philosophical level can commercial strategies be transformed into companies' executive power,providing inexhaustible impetus for the independent innovation of Chinese enterprises.