Analysis on Improving Enterprise's Competitive Advantages by CRM

摘要

Based on B.Werner Felt and J.Barney's Competitive Advantage Resources Theory,this paper adopts "Gallup Path Model" of Enterprise Competitive power Growth in analyzing the process of improving enterprise core competitive power with CRM operation.Finally,the author put forward a model of "CRM promoting enterprise value",by which we can demonstrate clearly how CRM aid corporations to obtain and promote core advantage.In brief words,CRM do it by changing product function mainly.