Research on Push Approaches of Corporation Strategic Innovation

摘要

Strategic innovation is vital strategic behavior for corporations,the push approach is significantly correlated with success of strategic innovation.Based on former researches,this paper summarizes four push approaches of corporation strategic innovation: marketing push approach,first-line manager push approach,top manager push approach and associated push approach,and constructs comparison methods for these four strategic innovation push approaches,finds that each approach has its own characteristics and scope of application through comparison.It is concluded that different push approach is matched with different strategic innovation model,and corporations should select strategic innovation push approach flexibly according to different business environment.