THE EFFECT OF TEAM INTERACTION ACTIVITY BASED ON CREATIVITY MODE SELF-AWARENESS FOR TEAM BASED CONCEPTUAL DESIGN PROJECT

摘要

This study analyzed the effect of team activities to promote team creativity and explored team interaction from the perspective of personal creativity modes. Freshman engineering students participated in the experiment. Teams in experimental group had an exercise of team activity immediately following self-awareness activity for their creativity mode. After team activity, team performances in conceptual design task were evaluated using Creative Product Semantic Scale (CPSS) composed of novelty and resolution categories. The results indicated that team performances of experimental group were significantly higher in CPSS evaluation, specifically in resolution, than those of control group. Also, team interaction of a diverse team and a uniform team from experimental group were analyzed using Interaction Process Analysis. The team interaction analysis showed that team members in diverse team represented very different team interaction patterns among team members, while team members in uniformed team demonstrated very similar patterns. These findings confirm that self-awareness of personal creativity mode help to enhance team creativity and that team interaction reflects some patterns according to personal characteristics.